The Creating a Social Content Strategy and Platform Adoption lesson equips schools with the foundational tools to develop a well-structured social media strategy that aligns with their objectives and target audience. Participants will learn to set actionable goals, choose the most effective platforms for their audience, and create a balanced content calendar promoting engagement and consistency. With platform-specific tips, real-world examples, and practical insights, this lesson empowers schools to enhance their online presence, connect meaningfully with their community, and amplify their marketing efforts through strategic social media planning.

The Using AI for Content in Social Media Management lesson explores how schools can leverage AI tools to streamline and enhance their social media efforts. Participants will discover how AI can generate creative content ideas, schedule posts, analyse engagement data, and personalise communication to better connect with their audience. This lesson provides practical tips and examples of AI applications that save time, improve efficiency, and help schools maintain a consistent and engaging social media presence. By incorporating AI, schools can elevate their digital marketing strategies and focus on building meaningful relationships with their community.

The Learning About Your Target Audience in Social Media lesson delves into the importance of understanding who your school is speaking to online. Participants will learn how to identify and analyze their target audience’s demographics, interests, and behaviours to create content that resonates and drives engagement. This lesson covers practical tools and techniques for gathering audience insights, segmenting followers, and tailoring messages to meet the unique needs of prospective families, current students, alumni, and the broader community. By mastering audience understanding, schools can build stronger connections and foster a loyal, engaged online community.

The Social Media Problems & How Schools Can Fix Them lesson addresses common challenges schools face in managing their online presence, such as handling negative comments, maintaining consistent posting schedules, and navigating algorithm changes. Participants will explore practical solutions to these issues, including strategies for reputation management, creating a crisis response plan, and leveraging tools to streamline content management. This lesson empowers schools to proactively tackle social media hurdles, ensuring their platforms remain a positive and impactful communication channel that reflects their values and builds trust within their community.