From Inquiry to Enrollment: Mapping the Parent Experience Journey is a strategic guide designed to help schools understand and enhance every interaction prospective families have during the admissions process. By mapping each stage—from initial awareness to final enrollment—schools can identify key touchpoints, streamline communications, and create personalized experiences that resonate with parents' needs and expectations. This approach not only improves engagement but also builds trust and fosters long-term relationships, ultimately leading to increased enrollment and a stronger school community.